Who Participates in the Jacobson Survey?
The Jacobson Survey covers all major steel customers in the United States and Canada.

How do Survey Participants Respond?
The Jacobson Survey is available online at www.jacobsonsteel.com. Respondents may also request a phone, fax or mail survey. To arrange the most convenient survey method, please email Jacobson & Associates at jej@jacobsonsteel.com or call (847) 735-7250.

What Steel Industry Segments does the Jacobson Survey Cover?
Jacobson & Associates reports cover Beams, Bar/Structurals, Carbon Sheet, Plate, SBQ Bar, Rod, Tin Mill, and Stainless Sheet.

What Customer Markets does the Jacobson Survey Cover?
Markets covered include Service Center, Construction, Automotive, Machinery, Processor, Converter, and Containers.

What Attributes does Jacobson Measure?
Product Quality, Price Competitiveness, On-Time Delivery, E-Commerce, Outside Sales Representation, Inside Sales Support, Total Customer Service, and Overall Satisfaction.

How is Satisfaction Defined?
The Jacobson Survey measures satisfaction from the customer’s perspective. Every customer defines satisfaction for themselves. Specific customer comments are encouraged to more fully inform suppliers on their strengths and weaknesses.

What is the Jacobson Survey background and coverage?
The Jacobson Survey was begun in 1994 and is based on a panel of more than 2,200 steel customers. Jacobson & Associates annually receives 12,000 customer evaluations of mills. Surveys include specific customer comments and ‘gut’ perceptions for each major steel supplier – including both strengths and weaknesses.

Why Should I Respond to the Jacobson Survey?
Customers benefit by helping to improve steel mill performance. Jacobson makes a donation to a charity of your choice for each survey you complete. The charitable donation is doubled for an online survey.

(October 2012)